The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
The Greatest
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Show
Points: 135.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Brand-Side / In-House
Points: 90.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Music Adaptation / Song
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 45.0
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London
Client: Apple
Category: Direction / Single
Points: 45.0
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
135.0
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
90.0
Client:
Apple
Title:
The Greatest
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0